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Building For a Better Business in 2022: 5 Core Values

So, what are your Core Goals, your purpose, vision, and mission? What holds your business together? It is the main support and strength, much like the structure and roof of a building.

This is what you stand for, believe in and why your organization exists, what you want to become, achieve, create, and build. Your brand reputation is what people say about you, when you’re not around to hear what they really think.

Here are 5 Cores for you to think about over the Christmas break

  1. Core Purpose:  This is the roof under which your company sits, building up everything you do.  It is not the same as Vision, Mission or Values. It is the emotion and passion of your WHY. Why are you doing what you are doing, needs to be clear, concise and in everyday easy to understand language.
  2. Core Vision:  WHAT do you aspire to be? What is the future you want to create? Be innovative, challenging and inspiring. What can you do that is different and new? What is missing or the gap in the market you can see that needs to be filled?
  3. Core Mission:  HOW do you want to deliver that vision? What is your Niche? What are you providing or doing for your customers that is different to what is already there? Is it an entirely new idea or a standard business but a cut above and one step ahead of your competitors?

Values and Culture are the Guiding Behaviors of your Organisation

  1. Core Values: This is what will support your organisation’s vision. A good analogy of Core Values is. “Values are like fingerprints. Not one person’s values are the same, but you leave them all over everything you do just like your fingerprints”. Do you have 5 Core Values?
  2. Core Culture:  How you lead and treat people impacts everything for better or worse. Your purpose, principles, and practices, philosophy, and proprieties. These are the behaviors your team needs to learn and follow. If you are a good leader then your team will know how to lead well when you are not around to do so.

If these five things sound simple, it’s because they are. Business is not (and has never been) rocket science — it’s simply a process of identifying a problem and finding a way to solve it in a way that benefits both the owner and the customers. 

The 5 Cores of Business Foundations are the basis of every good business idea and business plan. If you can clearly define each of these five processes for any business, you’ll have a complete understanding of how it works.

If you’re thinking about starting a new business or reshaping or improving the business you already have, by defining what these processes might look like is the best place to start. If you can’t describe or diagram your business idea in terms of these core processes, we are here to help. 

Need to know more or someone to support and guide you through your business ideas and development process?

Why not start your New Year with fresh eyes……

Affordable packages to suit Small Business of any size and at any stage.

Call SBIS and have a chat with Helen to help you get started with support in coachingmentoring or even just some new ideas and creativity.

Contact us on 0418 769 531 for more info or join in with our monthly

Networking Breakfasts 7am - 9am Breakfast and Coffee inclusive

Join in a small Networking Breakfast:

Meet like minded business people
Share resources and Ideas
Collaborate and create Alliances and joint ventures
Gain new business referrals
Cost: $25.00 per person or bring a new face for $40 for 2

Dates: Networking Breakfasts run monthly 1st Wednesday

Or: Please fill out expression of interest form below and fax back to 07 3297 0333 or contact Helen Cowley 0418 769 531

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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