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Finding your Purpose and Getting Focus

While there is no one-size-fits-all formula to help you find your purpose, there are a few things you can do to speed up the process. This is simply based on my experience of having found my own and, like many of you, it took me a while before I really got it right.

Here’s how to start:

Come up with a list of “why” and “what” questions

This will help you focus on what matters most about working in your business.  Consider but don’t limit questions such as:

  • Why am I doing this?
  • Why are we in business?
  • Why are we good at what we do?
  • What do people say about us?
  • What are we great at                                                                                                                                                                                                                                                                          

Learning what is important to you will impact on your-self and your business.

“Never become so much of an expert that you stop gaining expertise.  View life as a continuous learning experience”.                                                                                                 Denis Waitley 

I know it’s cliché, but actions really do speak louder than words. In order to make your purpose stick, you need to weave it in wherever you can.                                                                  

If you are not constantly learning everyday as you go about your business, you will be getting further behind and not in touch with what is happening in business, with your market or customers

and with general demands of a modern business world.

"Dependent people need others to get what they want. Independent people can get what they want through their own efforts. Interdependent people combine their own efforts with the efforts of others to achieve their greatest success.”       




Stephen Covey Author & Speaker

Getting that Focus is so important because it is the gateway to all thinking: perception, memory, learning, reasoning, problem solving, and decision making. Without good focus, all aspects of your ability to think will suffer. ... Here is the simple reality: if you can't focus effectively, you can't think effectively.

 When we are in over our heads, we don’t have the attributes to be calm and focused.  Being overloaded often pushes buttons and pulls strings causing a different outcome than the one you were aiming for.  Having the strength, passion and commitment is one thing but working with a calm focused flow of events is much more productive.

 Recently I spent time sitting beside the river at Mitchell. My father used to recite "Sometimes you just have to sit and think! and Sometimes you just have to sit! For me, the past four months have just flown - partly because I have had so much happening on all fronts with both family life and business. Just sitting beside the river was perfect.  So often after applying my father’s recitation I will come back feeling as though I have an organised mind and a plan to match, even though I have not been planning and thinking. Rather than jumping from one thing to the next I can go with the flow and produce the outcomes I want. 

 We need that thinking space to be at our best.

Sometimes that mental space is created when we are on holidays, sometimes when we put time aside for planning or innovations, but other times it is just when there is a season trend change or an economical change in business. For many, COVID-19 was a time to sit, take in the scene and be innovative. In every economic crisis is opportunity - what is your opportunity?


Use your time to be innovative.

Call and talk to us:   The way in which we cope in the world is greatly influenced by how we see the world. Asking for help, and obtaining a fresh perspective is often the first and most profound step toward developing the mental muscle needed to become stronger. The more support you gain, the better equipped you will be to take on bigger challenges and achieve more successes. 


Check out our different coaching themes to find one that suits your needs

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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