Phone: (07) 3297 0242    Mail:

The Small Business Companion Blog Space

Customer Mapping

Firstly, you need to Identify your customers needs or POC or (Point of Contact) by making a list of all the places and times your customers might come into contact with your brand. We’ve put together a list of touchpoints here, but it can vary a lot depending on your business.

Here are just a few pointers on how to go about this.

  • Get to know who your customers are.
  • Look at it from their point of view.
  • Who are they currently buying from?
  • Identify trends.

Get to know who your customers are

Knowing more about your customers makes your sales and marketing efforts much easier.  Develop a customer profile and place each customer into segments that fit their individual profile – this in turn makes it easier to cater to the needs of each segment of customers.

Look at it from their point of view

Put yourself in your customers shoes and meet their expectations if you want them to return.  Offer them something extra – little gestures in marketing will make a lot of difference and can guarantee referrals and customer retention.

Who are they currently buying from?

The need to know where your potential customers are currently buying from is a must.  You will then know, if your product is of superior quality, as good, or even a lesser product than your rivals.  Maybe their service isn’t as good as yours or you can add extra benefits when purchasing from you that your competitors can’t meet.

Identify trends

Trends change, for example traditional models in things like exercise, shopping, beauty and fashion, and even food are constantly changing - thus the need to keep identifying your customers trends. Not only will Identifying your customer’s needs/trends help you to create the various segments for your customers, it will also help to streamline and systemise your sales and marketing decisions.  Check for various patterns and data to make an analysis – this in turn will give you valuable information about your customers behaviour and POC.

The below lists will help you in your quest to further understand your

Customer Touchpoints/Mapping and POC

What to know more don’t forget we are very approachable just make the CALL 0418 769 531 . Or book though


Chose your appointment time: click on the pic below


Call SBIS and have a chat with Helen to help you get started with support in coachingmentoring or even just some new ideas and creativity.

Or: contact Helen Cowley 0418 769 531


Main Menu


Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

Join Our Mailing List



Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


We frequently use images from multiple sources in our posts.  These images are used under the Fair Use Act.  Every attempt has been made to identify the original creators of the photo.  If you see a photo you have photographed, styled, designed, produced, or printed and proper credit has not been given, please contact us and ask for credit.  Please include a link to the post in question, and if available, a link to your original work.  If you would like your work removed from our site - please contact us with proof of ownership and a request for removal.