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The 4P's of Marketing

 As entrepreneurs you must always be looking into the future and the next sale, marketing is just an investment in future sales. People need to be aware of your company and what you offer in order to become an important customer to your business.
In order to generate consumer interest and trigger the buying response, you need to keep in mind the core 4 P’s of marketing; Product, Promotion, Price and Place. These elements need to work together to generate the outcome you want from your customers.
1.PRODUCT: What exactly is your product?
2.PROMOTION:  How will you let people know exactly what it is you are selling and who you are?
3.PRICE:  Is the Price right or is it out of sight?
4.PLACE:  Where and how are you going to sell it?
Tip: develop an annual marketing plan within your business plan. Here, you can figure out and expand your resources.
Marketing doesn’t always have to cost money, it could be as simple as advertising on a free website or social media platform. Facebook is always a good source to get your product or service out there, don’t be shy to put yourself onto the web!
If you would like to discuss marketing, planning or developing a marketing budget contact us now!
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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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