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The Small Business Companion Blog Space

The Big Day Off - Are You Feeling the Pressure?



Many Small Business owners feel trapped and unable to get out of the treadmill or complete what they need to get done.   This overwhelming feeling with back to back meetings, customer demands, staff conflict, endless emails all add to the constant pressure.

 This constant pressure then creates a circus or round about for procrastination, disarray, stress and flow on to family conflict.  There is also the depletion of energy focus and motivation.

Getting back on track to gain energy, rewards making progress, being creative and improving your productivity of yourself and your staff is all in your lap.
As an employee we have sick days, stress leave and annually allocated holidays, as business owners there is no allocated switch off button. 

The Big Day Off is encouraging all business owners to take a day off to relax, renew and revive to thrive.


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The 4P's of Marketing

Marketing is a major player in gaining prospect attention, building product or service demand and winning customers.  Image result for end of financial year 2015
For the average small business owner, they operate on a “no-frills” budget and often find a wide variety of excuses for neglecting their marketing, I often get comments  that it is just something that they cannot afford.  Although it is true that marketing is an expense that can be reduced or cut, but this then leads to the question “without marketing, how do you propose to gain those much needed customers which will equal sales?”
The old saying you have to spend money to make money. If you do not effectively market your company, brand, image and products or services, you won’t be in business for long.

Think Outside the Box - Innovation

ARE YOU an innovative Business Person?  If you answered NO to this question then you are wrong - Everyone can be innovative. Incorporating innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace.  Image result for end of financial year 2015

What is innovation?

Innovation generally refers to changing or creating more effective processes, products and ideas, which in turn can increase the likelihood of a business succeeding. Businesses that innovate and create have a more efficient work process and have better productivity and performance.

For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace.

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Cash Flow and Your Budget

Having cash flow problems? Not knowing your numbers? Not knowing your profit and loss? There is one solution that can help you gain better control - Budget!    

Okay, so you have just purchased your business or have a small business and you know your sales income but when it comes to bookkeeping or (more importantly) budgeting you skills are lacking? Well I've got good news for you, it isn't really that hard

Budgeting is all about estimating and matching expenses to revenue. If you don't have this, then how are you supposed to know if your business adventures are paying off for you? The revenue you create pays the expenses that you need for your business to run. 

To put it simply:

High Expenses + Low Revenue = Losses - No Profit

Matched Expenses + Matched Revenue = Break Even

Low Expenses + High Revenue = High Profit

Not Knowing your numbers = Not knowing your business

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Time For Change

Changing Habits, Changing Outcomes!

In my years of business coaching I have had numerous amounts of people come to me and say that they need to change the outcomes of their business. They have no idea where to go or what to do next. I ask them what they have done so far to help change the outcome and they usually list things that a typical business would say; marketing more, setting goals, reviewing their budget, looking at what their target market is interested in etc. 

But, what they haven't said is their habits!

So, the first step to changing your outcome is knowing your bad habits. This can be things such as:

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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