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The Small Business Companion Blog Space

Simplify your Systems

The last few weeks of January and the beginning of February have been trying to say the least.  Staff to no staff, low sales, Covid all around us making us focus on continual care of people.  Take time to simplify our projects, goals, and tasks, we are all foreseeing moving forward, but there are continual steps backward for many of us.

What can we take from our experiences, to think differently, think positively, and to move forward and achieve a productive 2022?  Perhaps, we can apply or simplify our systems and processes into simple positive small steps.

Is there some magic ingredient that will fast-forward us through troubles and into success?

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Marketing Matters.....Breaking it down

Marketing has always been extremely important for the success of any business.  However, since the many changes our world has encountered during the pandemic, marketing matters now more than ever.

It is a critical tool for establishing awareness, attracting new customers, and building lasting relationships. Every business needs to successfully market their products and services. When done effectively, marketing can help you increase sales and establish your competitive advantage.

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Start Afresh 2022 With Your Success in Mind

The world has transformed significantly over the last two years, and every business owner has faced challenges. From Covid-19 responses to workforce and supply chain issues to the creation of brand new success models, our grit and out-of-the-box thinking have been put to the test. 

2022 will not bring back “business as usual.” Instead, the business world is on a fast-track evolutionary course, and your focus, empathy and willingness to adapt will guide your continued growth. Taking some simple actions can set the stage for your success in 2022 and generate momentum for what lies ahead.

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Building For a Better Business in 2022: 5 Core Values

 Longevity of your organization means building your Brand Reputation and your Core Business Foundation.

Strategies can change however, your core foundations should be rock solid.

Strategies and practices need to be pliable and adaptable to our ever-changing world and the needs of our customers. If you want to build a brand and a reputation, your Core ideology – your core foundation, goals, beliefs, and values should remain the same.

Purpose, Vision, and Mission are the guiding Foundational Core Goals of your organisation.

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Trends and Future - Shaping Business

Currently we are going through one of the most significant historical changes ever experienced in the last 100 years. Some older businesses will change and new businesses will emerge. We are already seeing a shift in services our clients are adopting as a response to the pandemic.

Understanding the changes in the psychology of your customer is key to shaping your business for the future .New ways of living and working have, and will further emerge, so let’s start now, to help build stronger and smarter business initiatives.  Here are some tips and tools you can action right now to keep your business moving and growing into the future.

Technology and automation software leveling the playing field

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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