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Marketing - The 4 R's

Marketing – 4 R’s to giving your customers the right experience.   

Business has two main functions Marketing and Numbers

How do we promote and sell our product at a profit and make sure our customers come back again and again?

Marketing has changed; we really have to develop the first R of marketing - Relationship with our customers, know them and know their problem or issues!

The biggest part of marketing for most is getting customers to buy! How do I grab the attention of my customer, and what are the best proven results?  These are two questions I am often asked.

Getting their attention – and forming a Relationship - There are 3 major points to remember:

  1.         Talk directlyto your customers
  2.         Know what they feeland
  3. Touch their liveswith solutions to their feelings.


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Review Your Balance Sheet

Review Your Balance Sheet 

Understanding Your Balance Sheet

We are now half way through the year and it is time to Review how you are going by looking at your Balance Sheet. By doing this in fine detail you can learn a lot from the figures.

The first question you may ask yourself is - Do you understand what your Balance Sheet is telling you and are these figures correct? 2 points to look at.

  • Working Capital
  • Amount of Equity you have in your Business

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Overcoming Obstacles Mail Chimp

Overcoming Obstacles

August 2014


Obstacles are those frightful things you see when you take your eyes off your goal.

Henry Ford

So Many of us fear gloom, doom and failure not only in life but also in our businesses.

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Innovation July Blog


July is Innovation Month

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. William Pollard

What are the Benefits of Managing Change and Innovation to accelerate your business?

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10 Tax Saving Tips

10 Tax Saving Tips for 2014 -2015 Financial Year
  1. Immediate Write Off: For eligible businesses, assets that cost less than $6,500 can be written off immediately and applies to the purchases of assets used in business. Check with your accountant to see if you are eligible.
  2. Trading Stock: A stock take is the best possible way to write off any damaged, obsolete or lost stock and can help to reduce your taxable income. Remember unless you know the true value of your stock your Profit & Loss will be incorrect.
  3. Pay Super Early And Split With Your Spouse: Even though superannuation guarantee payments for staff are not due until July but paying these in June will give you a deduction for them in this financial year as opposed to the next. Also if your spouse's total income is less than $13,800 this financial year, you can claim a tax rebate of up the $540 if you contribute on their behalf

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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