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The Small Business Companion Blog Space

Creating a Coaching Culture - Their Value & Results

Take a moment and ask yourself these 2 questions:

Do you believe you have more potential than your current performance level? And if yes, what’s the cost of opportunity of not using that potential more often?  This is why coaching is so valuable not just for you but for your team as well. 

Implementing a Coaching culture is a game changer on a path to success

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Branding Awareness - What Sets Your Business Apart?

If you own a small business or work in one, it’s very likely that one of the many hats you might have on, to tackle competition and bring new customers in, is Branding.
Branding is one of the most important aspects to your marketing. Your business’ branding entails various things, like colour, font, shape, and more. Branding encompasses not just visual things but how you live breath your brand. One of the most essential elements that embody all marketing and branding is your business logo.
I bet you can spot a Macdonald’s from blocks away, just because of the BIG YELLOW M. 
Everything you and your business do will have an impact on the perceptions of your audience. They will create an image of your business and attach that image to a thought or a feeling. If these thoughts and feelings are positive, then we can talk about things like repeat purchase and advocacy.
In other words, if my experience of your company is a positive one I will buy again and recommend it to my friends.

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How Can Small Businesses Make a Big Impact?

By thinking big we can transform the world
Even if it is our small world of family and friends
What impact can you and your business have on the world around you?
Over the last 20 plus years of working with 1000’s of Small Businesses I have found there is a clear line between those with their own businesses who have and will always stay small and those that have a different way of thinking.  Creative, thinking and a curiosity – they take risks and most of all they have a

The Facts

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The 5 Minds of Business

The 5 Minds of Business


“Our Mindset controls the passion that inspires us and the determination that drives us"
Helen Cowley
It all starts with our thinking
Our thinking affects our behavior and our actions.
Our thinking style includes our creativity, our relationships, our systems, and our rational.

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How To Be A Market Leader?

What do I mean when I say Market Leader?   

A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.  This makes the Brand, product, or market hold the largest percentage of total sales revenue (the market share) of a market.

Becoming a leader in a market with well-established players is very hard so you have to come up with something different, something exciting, something memorable, something that hasn’t been done before.

What makes you different in a sea of competition?

Be a Purple Cow:

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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