Phone: (07) 3297 0242    Mail:

The Small Business Companion Blog Space

What Price Will Your Customers Pay?

Paying Customer
The price you charge for your product or service is one of the most important business decisions you will make. Setting a price that is too high or too low will – at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow.  If you're starting a business, carefully consider your pricing strategy before you start, once established the businesses can improve profitability through regular pricing reviews.
When setting your prices, you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or service stands when compared with your competition.
Below are a few important facts that will help you to understand how your pricing structure should be set.

Read more ...

Does Your Technology Fit Your Business?


Does Your Technology Fit Your Business?

Technology is changing rapidly, business IT solutions that were cutting-edge five to 10 years ago seem outdated and clunky today. (Remember the first mobile phones?  They were like carrying 2 bricks around!) As a busines
s owner you must be open to new solutions to enhance your IT capabilities if you don’t want to be left behind by your competitors

A recent study conducted by Brother International revealed that 63 percent of small businesses felt overwhelmed with the number of technologies available to run their business.

Read more ...

Understanding Conversion Rate Optimisation

Understanding Conversion Rate Optimisation
What is a conversion rate?      
A conversion rate is a simple formula that represents the number of “Enquiry” taken as a percentage of the Traffic received.
Conversion rate = (Actions ÷ Traffic) × 100
EXAMPLE... Let’s say you’re advertising your website on Google and 2000 people have clicked on your ad (i.e. your traffic = 2000 people). And let’s say 40 people have taken an Action on website. They might have submitted an inquiry form for more information your, or they may have purchased something. Here’s  how we'd calculate the conversion rate...
Conversion rate = (40÷2000) × 100 = 2%
What’s the Trick to Boost Your Sales/Services?

Read more ...

Are You Committed to Your Actions?

What is Commitment?

    Commitment is: “The state or quality of being dedicated to a cause or activity”.                                  

    I strongly believe in the quote “Motivation gets you started and commitment keeps you going.”

    I come across many people in business with the ability to take their business to the next level but never do! One thing that holds many of them back is motivation and the inability to stay commitment to their ideal outcomes.

    When the going gets tough, it can be difficult to sustain the momentum to achieve great things. I get that, I have had my fair share of ‘commitment yo-yo’ in the past. I found that when I am not completely committed to a       goal, I falter and lose focus. Now, I do not leave room for excuses, however I have to accomplish that goal, I commit to it. I am far more targeted and focused, and when I start hearing my excuses I refocus.

Read more ...

Transform Your Business to a Higher Level

What is One Thing That Can Transform Your Business to a Higher Level                                  

There is no secret to moving yourself and your business to the next level. It only seems like a secret because like all business owners and entrepreneurs you get bogged down in everyday smaller details of your business and can’t see the forest because of all the trees in your way. The big picture view is where the answer for your next level is. What is that answer?  Is it  "People" and  Out sourcing?

Read more ...

Main Menu


Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

Join Our Mailing List



Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


We frequently use images from multiple sources in our posts.  These images are used under the Fair Use Act.  Every attempt has been made to identify the original creators of the photo.  If you see a photo you have photographed, styled, designed, produced, or printed and proper credit has not been given, please contact us and ask for credit.  Please include a link to the post in question, and if available, a link to your original work.  If you would like your work removed from our site - please contact us with proof of ownership and a request for removal.