Branding Awareness - What Sets Your Business Apart?
If you own a small business or work in one, it’s very likely that one of the many hats you might have on, to tackle competition and bring new customers in, is Branding.
Branding is one of the most important aspects to your marketing. Your business’ branding entails various things, like colour, font, shape, and more. Branding encompasses not just visual things but how you live breath your brand. One of the most essential elements that embody all marketing and branding is your business logo.
I bet you can spot a Macdonald’s from blocks away, just because of the BIG YELLOW M.
Everything you and your business do will have an impact on the perceptions of your audience. They will create an image of your business and attach that image to a thought or a feeling. If these thoughts and feelings are positive, then we can talk about things like repeat purchase and advocacy.
In other words, if my experience of your company is a positive one I will buy again and recommend it to my friends.