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Marketing Matters

  “We do not need magic to change the world. we carry all the power we need inside ourselves already”  

JK Rowling  


Every year many businesses develop brand images, set goals, develop business plans and marketing plans and strategies, and often they are not implemented or achieved because, in reality, they don’t believe or create a culture that wows customers into believing they are there for them. 

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10 Hacks for Simplifying Your Business.

"Complexity is your enemy. Any fool can make something complicated. It is Hard to keep things simple"           Richard Branson  

Preparation v Poor Performance

How true this is……Sometimes, we make our businesses so complex that after a few years the complexity becomes the clutter that slows us down in our focus and productivity. 

I’ll be the first to admit that “keeping it simple” is really hard as you grow, but here are my 10 hacks for simplifying your business.

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Finding your Purpose and Getting Focus

Finding your Purpose and Getting Focus

"A life without purpose is an early death"
                                                                                                                  Johann Wolfgang Von Goethe 

Finding that purpose can keep you going when you’re feeling unmotivated, and it can help you innovate and move forward when you’re stuck.

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7 Steps to Mastering 2021 - Mindset for Success

What is it about our mindset that we need or can master?  What is my mindset telling me this year and, what can I tell my mindset to get right/sorted or to change?

“Success in achieving our goals comes down to a 'success mindset'. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.”                                                                                                          

Call to Action: 

Ways of achieving Personal Discovery. 

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Know Your Numbers

"Performance and Profitability" – Know your Numbers    
•    Not moving forward in your performance and profitability?
•    Not understanding the way forward?
Key performance indicators and business ratios are used by businesses of all sizes. KPI measurement uses data you already have, to show how well your business is performing. They will be different for each business, but the basic idea is the same. That is, to measure the important features of your business.
An example of this is:  your blood pressure reading only says a little about your overall health. When you combine this with cholesterol levels and BMI,  you and your doctor get a more informed picture of your overall health.  In the same way, a single business KPI tells a small part of the story about your business. Looking at a set of business KPIs or metrics tells a bigger story. Measuring KPIs helps you understand your business from top to bottom. You can use that knowledge to make effective, strategic decisions.

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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