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Make Your Brand Stand Out And Shine

How can I increase my business’s visibility is a question I hear over and over again?  If you have been looking into ways of growing your business, then the word branding has probably come up on numerous occasions. Branding is a process of creating and maintaining the conceived public image of your product or business.  How then do you go about constructing a brand to fit in with your marketing? 

Making sure everything has a similar look and feel, is a simple way to describe branding.  For instance, as far as a visual branding idea goes, the use of your logo, colouring, images and messages throughout your marketing, that is the exact same logo etc, on every single item that you use for marketing. For example:  Images on Facebook, ads on Instagram, Invoices, Letterheads, Emails, Uniforms and promotional items.

You apply a brand to your product; it is not necessary to change your product to fit a brand.

As far as the branding to fit a particular type of market, let’s turn to a small-town bank as an example of branding.  Their market is middle income families and older people, and what they have to offer is a small, local banking service untied to the Big Bank look.  The bank could benefit nicely from a family-friendly, country brand, ensuring the well-being of the town and its inhabitants as a core part of its function.
The process of constructing the brand can come down to three steps once you have done your research.

  1. Your Mission:  what your business strives to do.
  2. Your Values:  The things your business deems important and your business practices.
  3. Your Vision: Where your mission and values come together to accomplish exactly what it is you are trying to create for your customers.

Now consider, your visual identity, your voice, your image, your colour, your personality
Know your audience and who you are trying to appeal to.
The essence of a great brand is that it makes you FEEL something.  This is why, a buyer chooses your business or product over the endless other similar products all competing on price.
Try and see your business from the outside, see what your customers see and be truthful to yourself.  Don’t use the excuse of “well they won’t see that!” or who cares – THEY DO CARE.
Make yourself look and feel the part.  If you say you already have good customer service and your branding is on then ask yourself some hard questions –

        • Do I really look feel and look the part?
        • What could I/we improve?
        • Am I really honed in on the correct people for my product or service?
        • Have I shown my customers what my values really are?

Stay focused to make sure your on track and pay attention to the little things that matter to your customers - this will happen if you truly know and understand your customers

Branding could be the answer to your questions and make your Business stand out and Shine.

Brand matters no matter what size your business!

If you need help with your Business Branding or with any of the ideas mentioned above, contact us as we are offering a “Special Introductory Offer”, or just get online and book a 30 minute call to get started with some ideas.  

Chose your appointment time: click on the pic below


Call SBIS and have a chat with Helen to help you get started with support in coachingmentoring or even just some new ideas and creativity.

Or: contact Helen Cowley 0418 769 531


Test Your Business Growth Curve

Test Your Business Growth Curve

Any business that is not growing is going backwards.  Have a good look at your growth over the past few years and ask yourself the following questions.

  • Am I still relevant to the market place
  • How innovative am I?
  • Where am I in the competitive field?
  • How realistic and truthful am I about where my business really stands?

    Read more ...

End of Year Profit Improvement

End Of Year Profit Improvement

Has the end of the year been dismal for your business?
I have had so many discussions over the last few months with many who have not had a great year.  How can you change for next year if the economy for you is not great?
If you want your business to bring more money in, there are several ways you can increase Sales however we will talk about that next month!
 This month let’s just briefly look at 4 things that might help you:

  1. Increasing Turnover Briefly
  2. Pricing
  3. Gross Profit Margin
  4. Controlling Fixed and Variable Expenses.

    Read more ...

5 Tips on Startup Businesses


Setting up your own business is exciting, but can also be very challenging if you are not prepared.  Here a just a few tips that will help you one your way.


OK – so you have an idea be it service or product?  NOW YOU NEED TO: get committed and focused. DON’T be like many who turn around 6 months later and see someone else making a motza with their idea.  FEAR of failure stops us, it is our own mind that stops most of us from taking the first step.  I don’t mean you have to be irresponsible and give up your day job straight away, but make a commitment to your idea. I have a saying ‘passion, commitment, focus action’!. (LINK TO PAGE) You need energy to develop a good business along with the right mind set and commitment.

Read more ...

Creating a Coaching Culture - Their Value & Results

Take a moment and ask yourself these 2 questions:

Do you believe you have more potential than your current performance level? And if yes, what’s the cost of opportunity of not using that potential more often?  This is why coaching is so valuable not just for you but for your team as well. 

Implementing a Coaching culture is a game changer on a path to success

Read more ...

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Brisbane based Small Business Improvement Services (SBIS) provide small business coaching, small business consulting, small business mentoring and small business training for small business owners in Brisbane, Ipswich, Logan, Gold Coast, Toowoomba and South East Queensland.

Helen Cowley of SBIS offers various programs for building a better business, business networking, business workshops and training, group business coaching, business analysis and small business solutions.

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Contact Us

 Address: Mt Lindesay Hwy Munruben, QLD

  Phone: 07 3297 0242

  Mobile: 0418 769 531

  Email: helen.cowley @


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